Willow & Stone

We support artisans, makers, and creatives who want to build lasting careers without compromising their artistic vision. Too often, creative people are told to “get a real job” or sell out to survive. We reject that narrative entirely. Our programs combine financial literacy, retail strategy, and personal coaching to help creatives thrive on their own terms. From pop-up markets to e-commerce mentorship, we help participants expand their audiences and increase revenue while staying grounded in their values. We also offer communal studio space, collaborative grant writing sessions, and curated wholesale partnerships that celebrate originality over mass production. Creativity is a form of labor, and it deserves sustainability. Whether you're a ceramicist launching a subscription box or a poet starting a publishing co-op, we provide the structure and encouragement to build a business that reflects who you are — without losing what makes your work special.